On Saturday February 10, AKC will launch its brand new digital-first cable network called AKC.TV. This new joint venture with B Live productions is an OTT (Over-the-top) digital channel that can be accessed via our innovative web-based platform akc.tv or from akc.org.
Dog lovers will be able to connect to AKC.TV from any device including computers, tablets, phones, set-top boxes, and AppleTV with additional platforms to come. Viewers can browse the on-demand content library of dog training videos, puppy and breed videos, original programming, live coverage of AKC events and our brand new weekly TV show, AKC Live! which covers all that is new or noteworthy in the world of AKC and Purebred Dogs. Our first AKC Live! event will take place on Saturday Feb 10th at 1:00 PM. We will be broadcasting from the 9th annual AKC Meet the Breeds on Piers 92 & 94 in New York City. If you can’t make it to AKC Meet the Breeds in person, we welcome you to tune in for this premiere event.
This modern platform allows AKC to broaden its audience, helps us to expand the awareness of our mission, and promotes the value of purebred dogs as pets and in society. AKC.TV will bring dog lovers into the world of the AKC through entertaining and educational content that they can access 24/7. New content will be uploaded weekly to keep the network fresh for viewers and give them insight into all aspects of our community including responsible breeders, our Parent Clubs, AKC events, AKC’s unique charitable affiliates and anything that we can imagine to celebrate purebred dogs and their owners.
This digital-first approach is in line with the national trend; approximately 20 million consumers a year have “cut the cord” and are choosing streaming services over traditional cable services. It also allows for us to have complete control over our message while getting maximum visibility. Videos can be easily shared across social media platforms and embedded into your websites.
The channel is live now to preview at akc.tv and is also available on AppleTV (use the search term “Dogs” to find it).