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American Dog Fancier (ADF) – where America’s Top Dogs come to be seen! Our bi-weekly e-letter that is sent free of charge to all AKC judges, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook- where we have a weekly outreach of over 200,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Our biweekly e-letter is emailed directly to thousands of judges from around the world, and our list continues to grow! In addition to our email campaign, all of our ads are uploaded to a FaceBook album on our FaceBook page which sees weekly traffic of over 200,000 visitors, and engagements (likes, clicks, shares) of over 20,000 per week!


Your Target Audience


AKC Judges with 3 groups or more


CKC/FCI Judges

All of our ads INCLUDE professional, eye catching design at NO ADDITIONAL COST!

Deadline for booking and supplying material for ads is Tuesday at 4PM  CST, all ads must be approved by 9AM CST Wednesday of the week of deployment.

One of the best things about advertising American Dog Fancier is what we call “time targeting”. What this means is that you can be very specific on the timing of your advertisement – so you can now time and target your advertisement to appear in the judges inbox on the Wednesday before that weekend’s shows!

Our state of the art software provides us nearly unlimited detailed statistics too, such as what people opened the email, who clicked on each ad, how many people clicked on each ad, how many people shared or forwarded the email, how many times each person opens the email, and so much more! Our “click rates” (CR) and “open rates” (OR) are EIGHT TIMES that of the industry average! We have an extremely targeted and captive audience that engages with our advertisers.

As an added bonus, we put up all the ads in a weekly gallery page on Facebook and tag owners and handlers involved with the dog – with a reach in the HUNDREDS OF THOUSANDS of Facebook users worldwide. Our engagement rate on Facebook is beyond anything seen before, at over 50%, with a weekly reach of over 200,000.

Mixed Messages

Mixed Messages By Jessica Freni Photo by  Shannon Barnes This is a follow up to a previous article, for part one see “Mixed Breeds for Mixed Reviews” In its January meeting, the AKC Board of Directors passed a decision to roll out a pilot program beginning July 1st,...

Special Extended Edition -Breeder Spotlight

Special Extended Edition -Breeder Spotlight An Interview with Jessica Freni NAME: Pamela Deleppo KENNEL NAME: Charming Toys BREED(S): Original Breeds: Shih Tzu & Japanese Chin; Current Breed: Brussels Griffon CURRENT ROLES: I am an Owner Handler Exhibitor,...

Mixed Breeds for Mixed Reactions

  Mixed Breeds for Mixed Reactions By: Jessica Freni Photos By: Karen Hansen In a decision that can only be accurately described as contentious and divisive, the AKC Board of Directors at its January meeting approved a pilot program opening the doors to mixed breed...

Dog Show Withdrawal

Dog Show Withdrawal By: Jessica Freni Stock Photos Unless you’re in Florida, chances are you’re mired in Corona show drought. So, as you and your dogs combat mounting boredom and withdrawals, what can you do? It’s time to get creative and get busy! Be a Purebred ally....

Good Things That Happened in 2020

Good Things That Happened in 2020 By Jess Pearson, with input from Dog Show Exhibitors With many challenges and setbacks in 2020, there were also several good things that happened. Take a look at the list below as we reflect on the good things that happened in 2020:...

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:

Advertising Team

Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team

Niome Dubois – Ad Design

Wendy Reyn – Ad Design