American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

Potential for Greatness

Potential for Greatness by Richard Reynolds reprinted with permission Photo by Deborah J. Follet Last weekend I was honored to be asked to “evaluate” a litter of Otterhound pups. There were only two challenges facing me- that was the definition of the word...

Where Do We Go From Here?

Where Do We Go From Here? by Jessica Freni Stock Photos Maybe it was always more than a bit of cockeyed optimism to hope Westminster in NYC in winter was going to happen. A dreamer’s hope for something that was how it was pre- pandemic way back in 2020 right...


Resolutions by Jessica Frenia As we say goodbye to 2021 and look into the new year, traditionally, it’s the time for resolutions. Beyond the usual diet or quit smoking type resolutions, what resolutions can we make in the dog fancy to improve our community?...

Year End Review & WKC Preview

Year End Review and WKC Preview by Jessica Freni Happy Holidays and Congratulations! We all made it through another Covid irregular year of showing! National Dog Show has come and gone as has AKC National Championships. WKC entries have been confirmed. NOHS year end...

Royal Canin at a Glance

              Royal Canin at a Glance By: Jessica Freni Stock Photos Tis the season! No not *that* season, the end of the show season and the annual mass trek to sunny Orlando for the AKC National Championship! Formerly of California and formerly known as Eukanuba,...