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American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

What’s Good For the Goose

What’s Good For the Goose By Jessica Freni Photo Courtesy of Maggie Platt As the old adage goes, “what’s good for the goose, is good for the gander” certainly didn’t turn out to be the case for a wayward Pointer name “Goose”...

Let Goose Fly Home

Let Goose Fly Home #letgooseflyhome By Jessica Freni Photo: Courtesy of Facebook As dedicated Breeders, we have a commitment to breeding. We cannot, nor should we, for a myriad of reasons keep every dog we ever breed. Not least among these reasons, the best way to...

Entry Service Uproar

Entry Service Uproar By Jessica Freni Stock Photos Shows are (trickling) back! Newsfeeds are once again filled with the familiar sights of brags, (masked) show photos and show results. Exhibitors, in a show drought since mid- March COVID shutdown brought everything to...

Dog Shows in a New Era Part 5: On the Road Again

Dog Shows in a New Era Part 5: On the Road Again By Jess Pearson Stock Photos  View the entire magazine here.  It is week 3 in a row of dog shows, and it is good to be back! From Bloomsburg, PA and Greenville, SC to Canfield, OH to Waukesha, WI this weekend,...

Dog Shows in a New Era Part 4: Canfield or Bust!

Dog Shows in a New Era Part 4: Canfield or Bust! By Jess Pearson Stock Photos View the entire magazine here. For the first time since March, we have two weekends in a row of dog shows, resulting in a few days between as exhibitors travel from one location to the next....