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American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

Resiliency of the Future of the Sport

The Resiliency of the Future of the Sport By Jess Pearson Photos Courtesy of Patty Barley Shonts & Alaina House All eyes are on Orlando for the AKC Royal Canin National Championship, as exhibitors as far as California are preparing to travel to the last dog show...

Dog Show Deja Vu

Dog Show Deja Vu By Jess Pearson Stock Photos   Eight months ago, our sport suddenly came to screeching a halt. With the cancellation of shows everywhere, including the Louisville Cluster mid weekend, exhibitors wondered what would happen next. Handlers,...

Why Didn’t My Dog Win?

Why Didn’t My Dog Win? By Jess Pearson Stock Photos Preface: I would like to send a shout out to my former handlers in the past as this was a lesson I learned much after my dog’s career was over. If I could go back in time, I would never ask you this question. ...

The Bergamasco Sheepdog

Keeping the Bergamasco True to it’s Origins A bit on history and genetic origin By Jeanine Dell’Orfano Photos Submitted by Jeanine Dell’Orfano The Bergamasco Sheepdog is a medium sized rustic breed with origins in the northern Italian and Swiss Alpine regions...

Breeder Spotlight: Geran German Shepherds & Cardigan Corgis

Breeder Spotlight: Gerald Roach Geran German Shepherds & Cardigan Corgis Evansville, IN How long have you been breeding and/or showing dogs? 40 years What breed(s) do you currently breed and/or show? Currently, I breed and exhibit German Shepherd Dogs and Cardigan...