American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

Helping the Hamiltonstovare

Helping the Hamiltonstovare By Jessica Freni with Ashley Hammock Late this summer I read an impassioned post in the “Preservationists of Purebred and Purposefully bred Dogs” group on Facebook, it read, “Please keep the US Hamiltonstovare breed community in your...

Where Are the Purebred Puppies? By Jessica Freni Stock Photos Why are doodles and their ilk so popular? Watch your neighborhood, go to your local puppy kindergarten, where have all the purebreds gone (never mind well bred)? An array of similar looking, curly coated...

Thoughts on the NOHS

Thoughts on NOHS by Jessica Freni Fall is here- bring on the pumpkin everything and sweater weather! 2021 is winding down and with it the show season; an unusual summer with Westminster and year delayed Morris and Essex are both in the books. Last week the 2021...

Morris & Essex Wrap Up

MORRIS AND ESSEX WRAP UP By Jessica Freni Not a pandemic and a year’s delay could stop the fabulous tradition of Morris and Essex, finally the show and the hats arrived in New Jersey! According to MB-F, the final turnout was 3,134 dogs representing about 200...

Think Before You Post

Think Before You Post By Jess Pearson Stock Photo Nowadays people are so quick to post everything on Facebook. An exhibitor trimming nails, dogs lifting their leg on ring equipment, RV camping at a show site, and a Best in Show rosette in a bag were only a few topics...