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American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

Mixed Messages

Mixed Messages By Jessica Freni Photo by  Shannon Barnes This is a follow up to a previous article, for part one see “Mixed Breeds for Mixed Reviews” In its January meeting, the AKC Board of Directors passed a decision to roll out a pilot program beginning July 1st,...

Special Extended Edition -Breeder Spotlight

Special Extended Edition -Breeder Spotlight An Interview with Jessica Freni NAME: Pamela Deleppo KENNEL NAME: Charming Toys BREED(S): Original Breeds: Shih Tzu & Japanese Chin; Current Breed: Brussels Griffon CURRENT ROLES: I am an Owner Handler Exhibitor,...

Mixed Breeds for Mixed Reactions

  Mixed Breeds for Mixed Reactions By: Jessica Freni Photos By: Karen Hansen In a decision that can only be accurately described as contentious and divisive, the AKC Board of Directors at its January meeting approved a pilot program opening the doors to mixed breed...

Dog Show Withdrawal

Dog Show Withdrawal By: Jessica Freni Stock Photos Unless you’re in Florida, chances are you’re mired in Corona show drought. So, as you and your dogs combat mounting boredom and withdrawals, what can you do? It’s time to get creative and get busy! Be a Purebred ally....

Good Things That Happened in 2020

Good Things That Happened in 2020 By Jess Pearson, with input from Dog Show Exhibitors With many challenges and setbacks in 2020, there were also several good things that happened. Take a look at the list below as we reflect on the good things that happened in 2020:...