American Dog Fancier (ADF) – where America’s Top Dogs come to be seen! Our weekly e-letter that is sent free of charge to all AKC judges, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook- where we have a weekly outreach of over 200,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Our biweekly e-letter is emailed directly to thousands of judges from around the world, and our list continues to grow! In addition to our email campaign, all of our ads are uploaded to a FaceBook album on our FaceBook page which sees weekly traffic of over 200,000 visitors, and engagements (likes, clicks, shares) of over 20,000 per week!


Your Target Audience


ALL AKC Judges


CKC/FCI Judges

All of our ads INCLUDE professional, eye catching design at NO ADDITIONAL COST!

Deadline for booking and supplying material for ads is Tuesday at 4PM  CST, all ads must be approved by 9AM CST Wednesday of the week of deployment.

One of the best things about advertising American Dog Fancier is what we call “time targeting”. What this means is that you can be very specific on the timing of your advertisement – so you can now time and target your advertisement to appear in the judges inbox on the Wednesday before that weekend’s shows!

Our state of the art software provides us nearly unlimited detailed statistics too, such as what people opened the email, who clicked on each ad, how many people clicked on each ad, how many people shared or forwarded the email, how many times each person opens the email, and so much more! Our “click rates” (CR) and “open rates” (OR) are EIGHT TIMES that of the industry average! We have an extremely targeted and captive audience that engages with our advertisers.

As an added bonus, we put up all the ads in a weekly gallery page on Facebook and tag owners and handlers involved with the dog – with a reach in the HUNDREDS OF THOUSANDS of Facebook users worldwide. Our engagement rate on Facebook is beyond anything seen before, at over 50%, with a weekly reach of over 200,000.

Westminster Kennel Club Update

WKC Update By Jessica Freni Stock Photo The Westminster 2021 deadline is fast approaching (BREED ENTRIES CLOSE AT 3:00 P.M. E.S.T., FRIDAY, April 9, 2021 or when the maximum number of 2,500 AKC Champion conformation dogs has been reached; if reached before 3:00 P.M....

You Had Us At Hello

You had us at “Hello” Printed with Permission of author Elizabeth Hugo Milan, with editing by Jessica Freni You had us at Hello. As we browse pedigrees, looking for those big, accomplished name sires and the occasional, flashy famous mother, very often...

Westminster 2021

WESTMINSTER 101 By: Jessica Freni Photos by Karen Hansen Westminster is officially OPEN for entries (as of March 11th, 2021)! Due to the ongoing COVID situation, this year’s show is drastically different procedurally from years past and there have been a lot of...

Major Pain

Major Pain By Jess Pearson Stock Photos One of the first lessons I ever learned in dog shows was the importance of majors. I was always taught by my mentor that you never break a major, regardless of the circumstance. Nowadays with Covid, we are seeing record entries....

Getting on Board with Getting Online Part 2

Get Onboard with Getting Online Part 2 Jessica Freni Stock Photos Read Part 1 Here We continue to explore opportunities for outreach and education especially during the ongoing pandemic with reduced in-person interactions. In Part One of this series we introduced...

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Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:

Advertising Team

Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team

Niome Dubois – Ad Design

Wendy Reyn – Ad Design