American Dog Fancier (ADF) is a bi-weekly e-letter that is sent free of charge to all AKC judges with three groups or more, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook page – a distribution of nearly 10,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Premium Ad Positions

All of these ads are sold on a limited basis and cannot be purchased from this page. All of these prices INCLUDE our award winning ad design service!


Cover Dog – $275

Includes a candid image of the dog on our cover, with the dog’s call name and registered name PLUS a 400 word bio and a full page ad (600 X 775) in our preferred pages.


Premier Dog – $200

Our “inside cover dog”, includes a 100 word bio and a full page ad (600 X 775) in our campaign!


Preferred Pages – $150

Limited to ten ads per week located near the top of our campaign, includes one full page ad (600 X 775).

Regular Ad Positions

The same extensive and engaged audience, for a fraction of the cost as compared to our competition – and these rates include our award winning ad design service and our FaceBook program!

Standard Advertisement – $100.00

A full page (600 x 775) ad in our regular section located after our stats – and this price INCLUDES our award winning design!

NOHS Advertisement – $75.00

OWNER HANDLERSstand out above the crowd in your own section! A full page (600 x 775) ad in our NOHS section located after our NOHS stats, and includes design fees!

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:


Shawn Bennett – Publisher

Advertising Team


Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team


Niome Dubois – Ad Design

Wendy Reyn – Ad Design

Pam Sheane – Ad Design

All About UKC

What Is UKC? By Dolores Ferrero The United Kennel Club (UKC) was founded in 1898, and registers all-breed performance dogs of over 300 different breeds from around the world. The UKC maintains a Total Dog philosophy and their member clubs offer UKC licensed events in...

By The Numbers

By the Numbers Jessica Freni AKC recognizes nearly 200 unique breeds of dog. The newest to gain full recognition being the Biewer Terrier as number #197 recently joining the Toy Group. Next year the Bracco Italiano will reach the Sporting Group (June 29th,2022). There...

Benvenuto al Bracco Italiano!

Benvenuto al Bracco Italiano! By Jessica Freni When you first see a Bracco Italiano the eye catching, jovial dog elicits a lot of questions. Growing up surrounded by bloodhounds I was obviously intrigued by the breed when I first encountered them at a UKC show. The...

Welcome (Back) to the Dog Show!

Welcome (Back) to the Dog Show! Jessica Freni Photo of signage appearing at the setup of Professional Handler Kerry Boyd, used with permission The world is returning to normal (or at least “new normal”), but in addition to being out of practice wearing...

Navigating Juniors and Social Media

Navigating Juniors and Social Media By Jessica Freni Photos by Karen Hansen Navigating social media is a tight rope walk in the “dog world”. It is a useful tool for breed visibility, reaching prospective pet families and keeping in touch with old ones, an...