American Dog Fancier (ADF) – where America’s Top Dogs come to be seen! Our weekly e-letter that is sent free of charge to all AKC judges, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook- where we have a weekly outreach of over 200,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!

 

 American Dog Fancier is the JUDGE’S CHOICE!

Our biweekly e-letter is emailed directly to thousands of judges from around the world, and our list continues to grow! In addition to our email campaign, all of our ads are uploaded to a FaceBook album on our FaceBook page which sees weekly traffic of over 200,000 visitors, and engagements (likes, clicks, shares) of over 20,000 per week!

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Your Target Audience

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ALL AKC Judges

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CKC/FCI Judges

All of our ads INCLUDE professional, eye catching design at NO ADDITIONAL COST!

Deadline for booking and supplying material for ads is Tuesday at 4PM  CST, all ads must be approved by 9AM CST Wednesday of the week of deployment.

One of the best things about advertising American Dog Fancier is what we call “time targeting”. What this means is that you can be very specific on the timing of your advertisement – so you can now time and target your advertisement to appear in the judges inbox on the Wednesday before that weekend’s shows!

Our state of the art software provides us nearly unlimited detailed statistics too, such as what people opened the email, who clicked on each ad, how many people clicked on each ad, how many people shared or forwarded the email, how many times each person opens the email, and so much more! Our “click rates” (CR) and “open rates” (OR) are EIGHT TIMES that of the industry average! We have an extremely targeted and captive audience that engages with our advertisers.

As an added bonus, we put up all the ads in a weekly gallery page on Facebook and tag owners and handlers involved with the dog – with a reach in the HUNDREDS OF THOUSANDS of Facebook users worldwide. Our engagement rate on Facebook is beyond anything seen before, at over 50%, with a weekly reach of over 200,000.

Welcome (Back) to the Dog Show!

Welcome (Back) to the Dog Show! Jessica Freni Photo of signage appearing at the setup of Professional Handler Kerry Boyd, used with permission The world is returning to normal (or at least “new normal”), but in addition to being out of practice wearing...

Navigating Juniors and Social Media

Navigating Juniors and Social Media By Jessica Freni Photos by Karen Hansen Navigating social media is a tight rope walk in the “dog world”. It is a useful tool for breed visibility, reaching prospective pet families and keeping in touch with old ones, an...

What’s In Your Wardrobe

What’s In Your Wardrobe? By Jess Pearson I recently saw a Facebook post about a kennel club on the west coast “going casual” at their show. Since the beginning of Covid we have seen more and more of these “casual attire” posts, and this post caught my attention...

You Can’t Handle the Truth

You Can’t Handle the Truth By Jessica Freni Stock Photos No one can, or should, disagree that the primary responsibility for breed preservation lies on the shoulders of breeders. Breeders are stewards of their breed and tasked with ensuring it endures as it has...

Westminster Wrap Up

Westminster Wrap Up By Jessica Freni Photo Above by Diana Han, Nor Cal Bulldogger, Used with Permission “Not all pets are show dogs, but be assured every show dog is a pet.” – Mrs. Patricia Trotter, Westminster 2021 These words by the experienced and...

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Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:

Advertising Team

Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team

Niome Dubois – Ad Design

Wendy Reyn – Ad Design