American Dog Fancier (ADF) – where America’s Top Dogs come to be seen! Our weekly e-letter that is sent free of charge to all AKC judges, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook- where we have a weekly outreach of over 200,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Our biweekly e-letter is emailed directly to thousands of judges from around the world, and our list continues to grow! In addition to our email campaign, all of our ads are uploaded to a FaceBook album on our FaceBook page which sees weekly traffic of over 200,000 visitors, and engagements (likes, clicks, shares) of over 20,000 per week!


Your Target Audience


ALL AKC Judges


CKC/FCI Judges

All of our ads INCLUDE professional, eye catching design at NO ADDITIONAL COST!

Deadline for booking and supplying material for ads is Tuesday at 4PM  CST, all ads must be approved by 9AM CST Wednesday of the week of deployment.

One of the best things about advertising American Dog Fancier is what we call “time targeting”. What this means is that you can be very specific on the timing of your advertisement – so you can now time and target your advertisement to appear in the judges inbox on the Wednesday before that weekend’s shows!

Our state of the art software provides us nearly unlimited detailed statistics too, such as what people opened the email, who clicked on each ad, how many people clicked on each ad, how many people shared or forwarded the email, how many times each person opens the email, and so much more! Our “click rates” (CR) and “open rates” (OR) are EIGHT TIMES that of the industry average! We have an extremely targeted and captive audience that engages with our advertisers.

As an added bonus, we put up all the ads in a weekly gallery page on Facebook and tag owners and handlers involved with the dog – with a reach in the HUNDREDS OF THOUSANDS of Facebook users worldwide. Our engagement rate on Facebook is beyond anything seen before, at over 50%, with a weekly reach of over 200,000.

Potential for Greatness

Potential for Greatness by Richard Reynolds reprinted with permission Photo by Deborah J. Follet Last weekend I was honored to be asked to “evaluate” a litter of Otterhound pups. There were only two challenges facing me- that was the definition of the word...

Where Do We Go From Here?

Where Do We Go From Here? by Jessica Freni Stock Photos Maybe it was always more than a bit of cockeyed optimism to hope Westminster in NYC in winter was going to happen. A dreamer’s hope for something that was how it was pre- pandemic way back in 2020 right...


Resolutions by Jessica Frenia As we say goodbye to 2021 and look into the new year, traditionally, it’s the time for resolutions. Beyond the usual diet or quit smoking type resolutions, what resolutions can we make in the dog fancy to improve our community?...

Year End Review & WKC Preview

Year End Review and WKC Preview by Jessica Freni Happy Holidays and Congratulations! We all made it through another Covid irregular year of showing! National Dog Show has come and gone as has AKC National Championships. WKC entries have been confirmed. NOHS year end...

Royal Canin at a Glance

              Royal Canin at a Glance By: Jessica Freni Stock Photos Tis the season! No not *that* season, the end of the show season and the annual mass trek to sunny Orlando for the AKC National Championship! Formerly of California and formerly known as Eukanuba,...

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Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:

Advertising Team

Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team

Niome Dubois – Ad Design

Wendy Reyn – Ad Design