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American Dog Fancier (ADF) – where America’s Top Dogs come to be seen! Our bi-weekly e-letter that is sent free of charge to all AKC judges, all licensed CKC judges, FCI judges, and subscribers who subscribe free of charge on our website or FaceBook- where we have a weekly outreach of over 200,000!

We feature readable content that our readership takes the time to actually read, and provide extremely affordable advertising to celebrate your wins.

At American Dog Fancier our friendly, experienced team never thinks we are entitled to your business,
we work hard to earn your business by providing our clients the best ad design in the dog fancy,
directed to a targeted and qualified audience!


 American Dog Fancier is the JUDGE’S CHOICE!

Our biweekly e-letter is emailed directly to thousands of judges from around the world, and our list continues to grow! In addition to our email campaign, all of our ads are uploaded to a FaceBook album on our FaceBook page which sees weekly traffic of over 200,000 visitors, and engagements (likes, clicks, shares) of over 20,000 per week!


Your Target Audience


AKC Judges with 3 groups or more


CKC/FCI Judges

All of our ads INCLUDE professional, eye catching design at NO ADDITIONAL COST!

Deadline for booking and supplying material for ads is Tuesday at 4PM  CST, all ads must be approved by 9AM CST Wednesday of the week of deployment.

One of the best things about advertising American Dog Fancier is what we call “time targeting”. What this means is that you can be very specific on the timing of your advertisement – so you can now time and target your advertisement to appear in the judges inbox on the Wednesday before that weekend’s shows!

Our state of the art software provides us nearly unlimited detailed statistics too, such as what people opened the email, who clicked on each ad, how many people clicked on each ad, how many people shared or forwarded the email, how many times each person opens the email, and so much more! Our “click rates” (CR) and “open rates” (OR) are EIGHT TIMES that of the industry average! We have an extremely targeted and captive audience that engages with our advertisers.

As an added bonus, we put up all the ads in a weekly gallery page on Facebook and tag owners and handlers involved with the dog – with a reach in the HUNDREDS OF THOUSANDS of Facebook users worldwide. Our engagement rate on Facebook is beyond anything seen before, at over 50%, with a weekly reach of over 200,000.

Resiliency of the Future of the Sport

The Resiliency of the Future of the Sport By Jess Pearson Photos Courtesy of Patty Barley Shonts & Alaina House All eyes are on Orlando for the AKC Royal Canin National Championship, as exhibitors as far as California are preparing to travel to the last dog show...

Dog Show Deja Vu

Dog Show Deja Vu By Jess Pearson Stock Photos   Eight months ago, our sport suddenly came to screeching a halt. With the cancellation of shows everywhere, including the Louisville Cluster mid weekend, exhibitors wondered what would happen next. Handlers,...

Why Didn’t My Dog Win?

Why Didn’t My Dog Win? By Jess Pearson Stock Photos Preface: I would like to send a shout out to my former handlers in the past as this was a lesson I learned much after my dog’s career was over. If I could go back in time, I would never ask you this question. ...

The Bergamasco Sheepdog

Keeping the Bergamasco True to it’s Origins A bit on history and genetic origin By Jeanine Dell’Orfano Photos Submitted by Jeanine Dell’Orfano The Bergamasco Sheepdog is a medium sized rustic breed with origins in the northern Italian and Swiss Alpine regions...

Breeder Spotlight: Geran German Shepherds & Cardigan Corgis

Breeder Spotlight: Gerald Roach Geran German Shepherds & Cardigan Corgis Evansville, IN How long have you been breeding and/or showing dogs? 40 years What breed(s) do you currently breed and/or show? Currently, I breed and exhibit German Shepherd Dogs and Cardigan...

Our Team

Our entire team is comprised of purebred dog enthusiasts, and represents CENTURIES of experience in breeding, showing, training, grooming, ad design and campaigning dogs.

To contact any of us, simply click on our name to send us an email:

Advertising Team

Jess Pearson – Advertising Sales

Angel Wagner – Advertising Sales

Production Team

Niome Dubois – Ad Design

Wendy Reyn – Ad Design